1
2
3
4
5
6
The assignment: Create a thumb-stopping digital piece of content to celebrate National Lipstick Day, featuring Maybelline’s Super Stay Matte Ink Liquid Lipstick.
The solve: We worked with Gigi and director Alana O’Herlihy to create fun, almost ‘alter ego’ characters for Gigi to embody as she changes Matte Ink Lipstick colors. With only 2 hours to shoot both film and stills, our super star team did 5 full hair, makeup, and character transitions. National Lipstick Day went on to become the top selling ecommerce day for Maybelline in 2019.